Where Our Story Began

Why Thashoge!

Thashoge is a rare animal only found in the Kalahari. In fact it is so rare that, it doesn’t exist. it’s all in the mind. The name, however, encapsulates the magic of our company because we take what is in the minds of our clients and turn it into reality.

Formerly known as Profile International we have more than 20 years experience operating in Africa. It has developed expansive networks of trusted associates spanning the public and private sectors, across multiple industries throughout Africa.

Thashoge is an established consulting firm with more than two decades of experience operating across the African continent. Over this period we have developed an unrivalled track record in assisting our clients to establish operations and significantly grow their businesses in target regions. Through our local knowledge and expansive network of trusted associates, we are able to provide our clients with an unprecedented degree of insight and local support, culminating in the development of unique opportunities and strategic alliances. Our clients range from SMEs to listed companies and large multinationals working across a variety of industries.

Thashoge has several significant advantages that make us unique and which are deployed for the benefit of our clients. Firstly our professional network is comprised of close peer and working relationships with highly respected organisations, and high-level decision makers, in the public and private sector. This provides us with line-of-sight of developing business opportunities as well as the ability to create mutually supportive relationships between local and international actors when required. Secondly our detailed understanding of what it takes to do business in different industries and different countries enables us to identify (and at times create) specific opportunities for our clients as well as develop access strategies that are most likely to result in success. We also take pride in the fact that the structure of our company, and our innovative approach, allows for a greater degree of flexibility that suites the specific nature of our client’s business requirements. This has been a key feature in our ability to develop markets for our clients and partners.

While the company has a broad knowledge of, and operational experience in, numerous countries across Africa, East Africa has become an increased locus of interest over the past few years. This is as a result of the unprecedented levels of economic growth, stability and steadily improving standards of governance which truly serve to set the region apart as a hub for long term investment and new opportunities. Kenya in particular serves as a key strategic location for us and many of our clients given its status as a gateway to rest of the region and its high levels of economic growth. Kenya’s position allows for companies to develop a flourishing operation within the country that can then be used as a springboard into the rest of East Africa. Profile International has had a great deal of success in mapping and executing this strategy for our clients.